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10 Watt White LED Tape (Unbranded)2018-08-22T09:38:03+00:00

10 Watt White LED Tape

3528 SMD, 120 LEDs per metre
Commercial Grade

Availability: In Stock for next day delivery

The lighting for LED projects like events or exhibitions don’t have to last. For this kind of short-term installation, our economy unbranded LED strip lights may be just the job for your needs. Cheaper than InStyle’s flagship commercial-grade products, these unbranded 10-watt LED tape use generic 3528 SMDs (120 per metre) and are supplied with adhesive backing so they can be fitted directly to any flat surface or housed in one of the aluminium profiles from our extensive range.

Unbranded LED strips have a far shorter lifetime than their commercial-grade equivalents, and are also less bright . For comparison, see the tables below:

(brightness after continuous use)

10W Unbranded10W Commercial Grade
@10,000 hrs84% brightness94% brightness
@20,000 hrs70%88%
@30,000 hrs83%
@40,000 hrs78%
@50,000 hrs73%


10W Unbranded10W Commercial Grade
Pure White720 l/m960 l/m
Neutral White680 l/m900 l/m
Warm White660 l/m840 l/m

Like all of our strip lighting range, InStyle LED’s 10-watt unbranded LED tape is available in standard 5m reels. It can be cut to the nearest 25mm. If you need something larger or smaller, we can cut your order to the length you need.

InStyle’s unbranded LED tapes are ideal for feature lighting in alcoves and on covings, plinths and signage, in hotels, bars, kitchens and so much more. Our 10W LED tape is 8mm wide and is available to IP67 standards – fully protected against dust and the effects of immersion – so it can be used in exterior locations.

InStyle LED has a range of different shades of white LED strip lights in stock – from warm white, all the way to pure white. We supply all the following kelvin rating whites as standard: 2700k / 3000k / 4000k / 5500k / 6000k / 6500k. We also have other varieties in stock and we can manufacture to your specific requirements on request if necessary.

If you wish to dim your LED tape, InStyle can offer the accessories you need, including DMX controllers and receivers, Triac (mains) dimming, 0-10v dimmers, and more.

  • Economy LED Tape
  • Generic Unbranded LED Chip
  • Premium white coating for  protection of the PSB board and to stop short circuiting
  • Smooth linear effect
  • Ideal for short-term projects/installations – exhibitions, events, etc.
  • IP65 splashproof & IP67 waterproof available
  • Product Codes:
    W-10-H (Pure White) / W-10-65-H (Pure White Splashproof)
    NW-10-H (Neutral White) / NW-10-65-H (Neutral White Splashproof)
    WW-10-H (Warm White) / WW-10-65-H (Warm White Splashproof)
Product10 Watt White LED tape (unbranded)
LED Wattage:9.6 watts per metre
Voltage:12 Volts
Standard Colours:Pure White (6000k)
Neutral White (4000k)
Warm White (3000k)
IP RatingNo coating or
IP65/IP67 heatshrink
LED Chip3528 SMD Unbranded
LED Life70% @ 20,000 Hours
No. of LEDs:120 LEDs per Metre
Lumens:Pure White = 720lm
Neutral White = 680lm
Warm White = 660lm
Beam Angle:120 degrees
Cut Points:25mm
Reel Length:5 metres
Tape width:8mm
Tape Height:3mm

Product Codes:
W-10-H (Pure White) / W-10-65-H (Pure White Splashproof)
NW-10-H (Neutral White) / NW-10-65-H (Neutral White Splashproof)
WW-10-H (Warm White) / WW-10-65-H (Warm White Splashproof)

10 Watt Unbranded LED Tape Datasheet PDF

10 Watt Unbranded LED Tape Datasheet PDF


When looking to use white LED lighting you may think it would be a very simple choice to choose as there is only one option…white?
Wrong; there are actually different various shades of white to choose from.

The 3 main shade descriptions of whites are:

  • Warm White (also known as soft white) – being described as warm white does not mean that it is warm to touch, the warm is actually describing the shade of white the LED lights up. Warm white tends to be a slightly yellow/brown in colour just like your standard halogen light bulbs. Warm white tends to be used to give a warm, homely feel. The technical specification of warm white is anything from 2700k – 3200k (lower being warmer)
  • Pure White (also known as daylight white, commercial white, bright white) – this is the closest resemblance to daylight white, it tends not to have any yellow (warm) or blue (cool) tint to it. This is used in commercial applications and also to highlight areas; it is generally brighter than warm white. On the kelvin scale pure white would be anything from 4500k to 6000k (lower being warmer)
  • Cool White – this white is used the least out of the 3 as it is generally too ‘cool’ (blue tint) for commercial and general use. However it is the brightest white and can be used to highlight areas. It still looks very white and the blue tint is extremely faint. This is great to create a cool, crisp feel. On the kelvin scale this would be 6500k+

For more information, see our support page explaining all your white LED tape options.

LED strips are designed to be very flexible. Their PCBs (printed circuit boards) are so robust that many LED tape products can be bent up to 90 degrees with no difficulty.

Be aware that higher-power LED strips are less flexible than lower-power ones. This is because the LED modules are placed closer together on high-power strips, and require wider PCBs (for more heat dispersal).

For more info and examples, check out our support page.

To work out what transformer you require this is quite simple. You take the amount of LED tape you have in metres and x this by the wattage of the LED tape you have, again per metre.

For example 7m of 4.8w LED tape: 7 x 4.8w = 33.6w Therefore you would require a 60w transformer.

For more information, see our support page on LED power supplies and their output.

InStyle LED manufacture and supply commercial-grade LED strip lights – which means our products are high quality and built to last, using only premium components and branded LEDs:

  • Brighter LEDs
  • Vibrant and consistent colours
  • Accurate life expectancy
  • Sturdy PCBs
  • Excellent resistor management

Find out more on our ‘commercial-grade LED’ support page.

The LED tape can be dimmed in various ways.

1 option is with our dimmable transformers: these are available in 12v/24v and in 30w and 100w. These can then be dimmed off a standard Triac wall dimmer (standard in households).

We also have Triac dimmable receivers; these go in-between the transformer and the LED strip. These work with both 12v and 24v version and are ideal for larger projects that use larger transformers such as the 320w.

Another option is with our 0-10v receivers, these can be used for both the 12V and 24v version. They go in-between the transformer and the LED tape and can be linked to such systems as Lutron.

We also have the option to dim via DMX. We have DMX receivers available to work with DMX desks and systems to allow you to fully dim as required. Again these go in-between the Transformers and LED tape and can be linked together to dim all the receivers at once.

For more information, see our support page comparing options for LED dimming.

For this type of LED tape you will require just a transformer to get this working. You connect the 2 core starter lead coming out of one end. This is then wired to the transformer, red wire goes to + and the black wire is wired to -. The 2 core cable can be extended as required for you to mount the transformer as far away as required.

For more information, choose one of these links for support and advice on how to install either simple or larger LED tape projects.

Deciding on which wattage you require is all down to what kind of application you are fitting the LED tape in.

The 5w and 10w is ideal to be used as feature lighting. Lighting to highlight areas, as a secondary lighting. Ideal for covings, drop down ceilings signage etc. to give a smooth halo effect. The 10w would be preferred to the 5w for these applications if there is a high amount of ambient lighting.

The 15w and 20w is ideal to be used as general lighting or as feature lighting for areas larger than covings etc. For example washing down front bars / back bars / under kitchen cabinet lighting as ‘working light’.

For more information, see our support page discussing how bright your LED tape needs to be.

IP67 Heat-shrink type is required in areas where you will need resistance to water. For example bathrooms, kitchens and exterior. The heatshrink version is waterproof but it cannot be submersed, for example in a pond. The IP67 Heat-shrink is a protective coating over the LED tape, this makes it easy to wipe to clean etc.

For more information, see our support page describing the waterproof LED strip light options we offer.

All the LED strips are cuttable. Each can be cut at various points, either 50mm,100mm,150mm or 200mm depending on whitch wattage version you have. We can either cut the lengths to your specific lengths as required or you can do this yourself. Once cut to length to join this to a transformer or another piece you will need to be capable of soldering, or if not we also supply 2 types of clips. One type is a starter lead clip, which is s clip that joins onto the off cut and has a cable coming out of it. The other clip is a ‘tape to tape clip’, this clip joins 2 pieces together.

For more information, see these links offering advice and support on cutting and soldering your LED tape, or using clip-on connectors to extend your tape’s length.

If you’ve ordered your LED tapes cut to custom lengths from us, with all the starter-leads and flexible leads for corners that your project requires, then you’ve most likely got everything you need already!

But for some installations, the following accessories may prove useful:


This product is inVyci compatible

Premium-brand customers supplied by InStyle LED


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