The Samba Swirl is a Frozen Yogurt store situated in Jamestown road in Camden Town, London. The store brings California-style self service froyo to the UK.
In 2013 Samba swirl underwent a lengthy re-brand to achieve a look that will take Samba Swirl into its next phase of growth. The Camden store is the new flagship store completed with a new design with special features such as colour changing LED lighting throughout, including the floors, wall and ceilings.
The project’s architects, Mizzi Studios, were awarded a prestigious Best Store Design accolade at the 2014 Collect+ Retail Week Enterprise Awards for their Samba Swirl store design.
InStyle LED lighting were called upon because of their renowned quality products, UK manufacturing and expertise in the LED market. The product chosen for the new flagship store was InStyle’s RGB programmable LED strip. Using a suitable controller, our RGB programmable digital tape can create any pattern or effect that the customer required as it is individually programmable every 3 LEDs. This means you can change the colours and brightness every 3 LEDs to create chases, patterns and various effects that the architect had envisioned.