Lighting up a Hot!MeSS in London

Fresh and funky clothing brand Hot!MeSS’s press event at Covent Garden’s ICETANK venue last week was given some extra glitz by InStyle’s colour-changing wall washers.

The press day was a chance for Hot!MeSS to show off their latest SS15 collection, and it was a popular ticket with fashion bloggers as well as the brand’s eager fans.

Hot!Mess press launch at ICETANK

Several hundred people attended the event – enjoying strawberry daiquiris and live sets by Stooshe, X Factor’s Concept and Hot!MeSS’s very own Tayla Blue as they browsed the collection. Among the celebrity attendees were Braveheart girl-group Neon Jungle.

InStyle LED set up and ran an array of 4 x RGB wall washers, splashing some sparkling colours behind the bands’ performance space. The wall washers were powered by a 320-watt Mean Well transformer, and managed using an RGB wireless controller. The installation created a vivid effect, looking bright and brilliant even with a projector shining in the same area.

In just two years since its launch, Hot!MeSS has already snagged nearly 200,000 Instagram followers. Hot!MeSS fashions have been worn by Pixie Lott, Miley Cyrus and Cara Delevingne and are now stocked by names including Selfridges.

Hot!MeSS owner Tayla Blue said, “InStyle had already fitted our tour bus with its fantastic lighting system, so they were the only name on our wish-list for this event. Their LEDs gave our big day a party vibe.”

Check out lifestyle writer Bethany Avenoir’s blog of the press day, and this great video by Georgina.

And take a look at our own video of Stooshe in action.

Stooshe play at Hot!MeSS launch