Several hundred people attended the event – enjoying strawberry daiquiris and live sets by Stooshe, X Factor’s Concept and Hot!MeSS’s very own Tayla Blue as they browsed the collection. Among the celebrity attendees were Braveheart girl-group Neon Jungle.
InStyle LED set up and ran an array of 4 x RGB wall washers, splashing some sparkling colours behind the bands’ performance space. The wall washers were powered by a 320-watt Mean Well transformer, and managed using an RGB wireless controller. The installation created a vivid effect, looking bright and brilliant even with a projector shining in the same area.
In just two years since its launch, Hot!MeSS has already snagged nearly 200,000 Instagram followers. Hot!MeSS fashions have been worn by Pixie Lott, Miley Cyrus and Cara Delevingne and are now stocked by names including Selfridges.